Optimal advertising and pricing decisions for complementary products
نویسندگان
چکیده
منابع مشابه
Pricing decisions for complementary products of competitive supply chains
This study considers pricing, production and transportation decisions in a Stackelberg game between three-stage, multi-product, multi-source and single-period supply chains called leader and follower. These chains consist of; manufacturers, distribution centers (DCs) and retailers. Competition type is horizontal and SC vs. SC. The retailers in two chains try to maximize their profit through pri...
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in this research two models for pricing and inventory decisions of complementary products with and without deterioration assumption are developed. in both of them, we assumed that the demand function of each product is dependent on own price and the price of another one. the aim of this paper is to optimize the total profit of integrated system such that the optimal values for the price of each...
متن کاملPricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games
Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...
متن کاملA Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach
Coordinating the supply chain is among the most important subjects that is extensively addressed in the related literature. If a supply chain is to be coordinated, it is equivalent to say that we must solve a problem related to competition and cooperation. The game theory is obviously one of the most effective methods to solve such problems, in which the players of the supply chain are assumed ...
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ژورنال
عنوان ژورنال: Journal of Industrial Engineering International
سال: 2015
ISSN: 1735-5702,2251-712X
DOI: 10.1007/s40092-015-0101-2